“Sacramenna Kid,” Herb Caen (April 3, 1916 – February 1, 1997), San Francisco’s epic satire columnist had a lifelong love affair with The City. He immortalized San Francisco with nearly 60 years’ worth of pithy columns chock full of local happenings, insider gossip, and puns. He was credited with coining the phrase, “Baghdad by the Bay,” and bestowed the term, “Beatnik” upon poet Bob Kaufman.
Caen introduced and popularized the term “hippie” (never hippy—unless you were a hippo), Summer of Love and Frisbeetarianism, and Berserkeley. But San Francisco, his real mistress, was always The City. Caen’s daily columns were paeans, "A continuous love letter to San Francisco" and a special Pulitzer Prize called him the "voice and conscience" of San Francisco.
Herb Caen loved what he dubbed "Namephreaks"—people whose names (aptronyms) were appropriate or inappropriate to their vocations including substitute teacher Mr. Fillin, piano teacher Patience Scales, orthopedic specialist Dr. Kneebone, and the Vatican's spokesman on the evils of rock 'n roll, Cardinal Rapsong.
I had a seriously uptight ramrod of a science teacher in seventh grade called Mr. Sliney. And the other science teacher who replaced him (after he broke a ruler over a student’s hands) was called Mr. Plant.
The quasily-fictional character, “Strange de Jim” was Caen’s chief informer, alter ego, and purveyor of naughty puns. Caen called him "gu-ru di tutti guruskies.” (Strange showed up to Caen’s memorial to deliver a eulogy while wearing two Sesame Street pillowcases over his head.) But soon everyone got into the informer act—he had an “army of reliable tipsters.”
If you made it into one of Herb columns either as an informer, or by (un)honorable mention, you had either arrived, or you had to live down the tale. It was an honor to be lampooned in Herb’s column. Even my father who lost his wallet to a combative squirrel in a park never quite lived down, or up to his new moniker, “Squirrely Hurley.”
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Many of Herb Caen’s stellar columns were published in collection of essays, “Baghdad-by-the-Bay,” in 1949, and in “Don't Call It Frisco”—after a judge's rebuke to an out-of-town petitioner ("No one refers to San Francisco by that title except people from Los Angeles") in 1953. In total he wrote 11 books, including children’s stories.
One reader remembered: When Herb Caen left Hearst’s San Francisco Examiner to join the San Francisco Chronicle, he took 10k subscribers with him. Our man about town was so popular he was nominated for president at the 1984 San Francisco Democratic Convention. Word has it some of those buttons are still floating around in bottomless martini glasses.
Caen received a special Pulitzer Prize (which he called his Pullet Surprise) in 1996 for "extraordinary and continuing contribution as a voice and conscience of his city."Caen was an astute collector of The City’s urban folklore.
After writing upwards of 16,000 columns, at a thousand words a day on his loyal Royal, he thought it was a joke. "Pulitzer Prize-winning columnist," he wrote. "Well, it does have a certain ring to it. And it will definitely add a touch of class to the obituary.” Then he shut his door and wrote his column.
June 14, 1996, was officially celebrated in San Francisco as Herb Caen Day replete with a parade to the Ferry Building. TV news legend Walter Cronkite even showed up and the Damnbarcadero was rechristened "Herb Caen Way…
Caen, the king of what he dubbed "three-dot journalism" was famous for his signature three-dot ellipses separating his short news snippets. And the characteristic three asterisks designating a sea change, separating the acts from the grind.
“In 1993, he told an interviewer that he declined to retire because "my name wouldn't be in the paper and I wouldn't know if I was dead or alive," adding that his obituary would be his last column: "It will trail off at the end, where I fall face down on the old Royal with my nose on the 'I' key.” —Wiki
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In his eulogy, Robin Williams said, “A very special Herb communion will consist of dry martinis and sourdough bread. And if you don't see God then, you never will.” And “I think that I know that you wouldn't mind me making jokes up here today because that's part of what you did. You made it kind of possible for us all to gather here and appreciate this very bizarre place.” Williams owed his early career success to Caen’s promotions.
My college schoolmate Robin said, I'd like you to turn to your hymnals. This is (Caen's book) "Baghdad by the Bay." and he read from it:
"The crowded garages and the empty old buildings above them, the half-filled nightclubs and the overfilled apartment houses, the saloons and the skies and the families huddled in the basements, the Third Street panhandlers begging for handouts in front of pawn shops filled with treasured trinkets, the great bridges and the rattle-trap street cars, the traffic that keeps moving although it has no place to go, thousands of newcomers glorying in the sights and sounds of a city they suddenly decided to love instead of leave." —Herb Caen, Baghdad by the Bay“I'm sorry you had to leave, man, but you're still here. See ya.”
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“If I do go to heaven, I'm going to do what every San Franciscan does who goes to heaven. He looks around and says, "It ain't bad, but it ain't San Francisco." —Herb Caen
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The day Herb Caen died, it was standing room only at Grace Cathedral, and at all his local watering holes, people stood a dozen deep, the Stoli and gin ran like water and the bartenders ran out of martini glasses, so they improvised with wine and water glasses. All for six-bits as Herb would say. A few parched souls opted for this infamous Vitamin V shot - Stoli over ice in a wineglass with a twist.
People noshed on his favorite meal, meatloaf and mashed potatoes. Next day, the entire city awoke with a massive, pulsating hangover. Pass the aspirin and Alka-seltzer.
Yesterday I had meatloaf and mashed potatoes in honor of Herb Caen, but I passed on the six-bit martinis. I had adult gu…I mean wine, instead. Here’s to you, Herb, wherever you are.








