Using art to help celebrate lifeCOMPASSION—A work by wood sculptor Bruce Johnson to be auctioned at Face to Face's annual Art For Life benefit Sept. 21 at The Friedman Center.
BY MAUREEN HURLEY
In 1988, stained-glass artist Laurence Evangelinos contacted Face to Face Sonoma County AIDS Network, the local agency dedicated to providing care and support for people with AIDS and ARC. "It is time to do something. I want to help," the Occidental artist told Face to Face Development Director Rick Dean. "The only thing I have to give is my art."
But she had an idea that she wasn't alone in the artist community, and Art For Life, one of the most successful art auction fundraisers in California, was born.
Over the last four years, the Sonoma County artists have responded in force to the Face to Face request for donations. Last year's auction exceeded projections of $25,000 and raised $37,000. This year more than 200 works of art valued at over $100,000 have been donated to the auction which will be held September 21 at The Friedman Center in Santa Rosa. One piece alone, donated by Timber Cove sculptor Bruce Johnson, is valued at $8000.
Among the contributors, visual artist and SRJC art instructor Marsha Connell of Santa Rosa sees the project as a natural endeavor for the community. "AIDS and the artist community overlap—and there are fewer resources available to us. We need to help our own community."
Guerneville printmaker Inge Laskowski says, "I feel it's a really important event for artists who can give something other than money. It's a gift of ourselves to contribute to the cause. The community takes an interest in that art, and with that interest, donates money to Face to Face. I can see the direct results of the benefit auction right here in my own community."
One complaint often made by artists about benefit auctions—that sponsors think little of asking artists for a donation as if somehow creating fine art was less of a livelihood than, say, plumbing—is curiously absent when discussing Art For Life.
A practical issue Connell raises is that "though a piece of art may be worth thousands of dollars, the artist is not allowed to take a tax credit for the charitable donation of a piece. The IRS allows artists to deduct only the cost of the materials." Since most artists have already deducted materials in their yearly tax returns, they usually receive no tax-break whatsoever. "However, if a business person or a gallery owner donates a piece of art, they can claim full value," explained Connell.
So when artists give their art for charitable causes, they usually receive no compensation. True philanthropy.
Though artists contributing to Art For Life are entitled to receive up to 2O percent of the sale price for their donated piece (which helps to recoup materials costs), framing a watercolor can run upwards of $400, a considerable out-of-pocket cost for the artist to absorb—most artists who donate work to the auction do not claim their 20 percent. According to Dean, less than a quarter of the artists ask for the payment.
Of course, artists also donate their work because ita lso gives them exposure. According to ceramicist Jeff Zigulis, "This auction is one of the premier art events in the Bay Area."
Zigulis, who is on the board of directors for the Sebastopol Center for the Arts, feels it's a feather in his cap to be asked to be involved in the auction. "Face to Face is a timely issue, it helps local people in the community. The ir auction is head and shoulders above the rest. It's number one."
Forestville wood sculptor Michael Costantini began as a volunteer at the first auction four years ago and helped organize the system with "flow-function logistics." Costantini explains, "The art auction is a very labor-intensive way for an organization to make money. The amount of energy expended for the return of profit is considered to be on the low end of the totem pole. And the auction is so successful, it's one of the biggest money-makers for Face to Face." The other major fundraiser, the Human Race, is held in May. Monthly pledge programs and state and county grants, make up the bulk of the organization's annual budget.
Costantini, who works primarily on commissioned pieces privately negotiated through Gump's, sees the donation of his art as a promotional venue as well as a philanthropic gesture. He says it's like having a new instant client.
"The auction gives exposure to worthwhile artists, and because it's invitational, it has prestige," says Laskowski. "It's important that all of us think about AIDS-most of us can't help out on a day-to-day basis. The auction is an outrageous success. A real social event, a who's who of the [local] art world."
After the art auction Dean will fly to Vancouver, B.C., to take the model to other AIDS agencies. One reason he thinks the auction is so successful is the extraordinary number of artists, restaurants, and wineries in Sonoma County. Several chefs, caterers, and wineries also contribute services and products to the event. "Sonoma," Dean says, "is a mecca."
Face to Face began as a grass-roots movement in 1984 with community members taking care of friends by providing home care, emotional support, and hospice services. Development Director Dean began at Face To Face four years ago as a volunteer. He had quit his job at retail sales, decided to volunteer, and loved working for the organization. When he began, the budget was $100,000. Today it exceeds $600,000 and requires a professional staff of 16 full- and half-time nurses, social workers, therapists, and educators. The volunteer base has swelled to 150.
The extra services are, unfortunately, tied to increased need. Recent statistics from the Sonoma County Public Health Department show 552 known AIDS cases since 1982,389 deaths, and an estimated 3,000 HIV-positive people. Seventy-eight new cases were reported during the first half of the year alone.
But county statistics don't accurately reflect the numbers of AIDS cases in the county, Dean says, because many people are diagnosed in San Francisco and other Bay Area communities, and then relocate to Sonoma County. "We have done miracles to still be in existence. We're one of the few agencies that does not have a waiting Iist. And the patients are not just men—women, children and whole families are on the roster," explains Dean.
"We now serve 400 patients a year, the highest caseload ever," notes Dean. "It's been a steady climb from just 35 people from four years ago."
Evangelinos continues to donate to the auction, this year a fused-glass sculpture. "Donating art has both political and social rarnifications—if you don't act on what you believe needs to be changed, or helped, you are guilty of leaving the status quo intact, she says. "Just standing on the sidelines isn't enough."
Works to be auctioned at Art for Life can be previewed in over a dozen community showcases, including the Quicksilver Mine Co. in Guerneville, Q Gallery and Sawyer's in Santa Rosa, Copperfield's in Sebastopol, and Hand Goods in Occidental. The auction itself will be held at the Friedman Center, 4676 Mayette Avenue, Santa Rosa, on Sept. 21. A silent auction will begin at 3.30 p.m. and a live auction will follow at 5. Tickets ($10) are available at the door. For more information, call Face to Face at 887-1581.


