Showing posts with label Rick Lazzarini. Show all posts
Showing posts with label Rick Lazzarini. Show all posts

Monday, October 1, 2007

Arby's Dancing Chimps Ad is Offensive & Racist


When I saw the Arby's dancing chimp ad, at first it made me laugh. I thought, Oh, Riverdance, oh how funny. Michael Flatley and all that. But it also made me uncomfortable. So I began to explore the basis for my gut reaction: The pseudo-scientific theories of race eugenics and social Darwinism raised its ugly Medusine head.

A sampling of social Darwinism in action— a la Dr. Beddoe's "index of nigrescence"—reads like a string of redneck blason populaire jokes: ...The Irish are an inferior race, genetically prone to violence, incapable of higher mental feats associated with human intelligence. Teaching algebra to an Irishman is like teaching a cat to churn butter. Study of Irish DNA proves they are closer to a weasel or an ape than an Englishman...

However, in my objection to the Arby's jigging apes ad, I find I am in a very small company. Everyone seems to love the Arby's ad— they find it funny. Intellectually I understand that they see the ad as a current pop cultural icon (I should be flattered. Have we arrived yet?) What disturbs me is that people don't get that it is a reference back to a deeper cultural icon based on centuries of racism.

The missing stereotype that begs to be added to the Arby's ad is a minstrel chorus of whiteface jigging chimps.